We understand if you’ve shied away from TikTok. As a young platform, you probably wanted to see if it would last the course – plus would it stand up to all the legal pressure being put on it? Well, it’s now clear that TikTok is here to stay, and it’s a perfect platform for anyone looking to target the younger demographic – 62% of its users are aged 10 to 29. And with nearly 1.7 billion users globally, there’s certainly a large userbase to appeal to.
TikTok is also a great place to stand out – there’s no end to the crazy TikToks you can create, each of which gives you the chance to mark out your brand and differentiate yourself from the competition. And this raising of your brand’s status can only lead to one thing: more visits to your website and, if your site is set up properly, a giant uptick in conversions. But don’t worry if the idea of getting in front of a camera and creating TikToks makes you queasy – we can do it all for you instead!
The key to a good TikTok? Get creative! Anything could be the next viral hit. Perhaps you release a seriously sweet review video (obviously giving props to your awesome product), or maybe you capitalize on a trend and jump on board – remember the Harlem Shake, guys and girls? Or you could be the trendsetter yourself, coming up with something completely unique that catches the imagination of the world and propels your brand to superstardom.
But is creativity not your thing? Are you more comfortable being as far away from the camera as possible? Or perhaps you just don’t have time to research the latest viral dance or choreograph a 30-second skit? If not, don’t worry, as we’ve got the creative minds at our Dubai TikTok marketing agency – many of whom spent four years at university for the chance to make TikToks for a living – needed to come up with your TikTok marketing content. And while you might not know it yet, adding TikTok marketing to your arsenal of advertising weapons should pay huge dividends!
TikTok might look fun and cool, but as with everything, there’s a business side to the app. This lets businesses and attention-hungry influencers advertise their TikToks to a wide audience. With several optimization tools, you can target the exact demographic your product or service appeals to, and it should have impressive returns: 25% of TikTok users have bought or looked at a product after seeing it advertised on the platform.
But are TikTok ads expensive? Well, not really – the average price for 1,000 views is around $10, although there’s a minimum spend of $500 for all advertising campaigns. And the ROI of TikTok ads is pretty impressive, coming in at 250%, meaning the average user earns back $2.50 for every $1 they spend. But TikTok isn’t just about getting conversions – it’s also about boosting your brand. When this is factored into the equation, it’s clear that, for brands targeting a younger audience, TikTok is a truly essential marketing tool.
Okay, so you’re sold on TikTok marketing. But why opt for the team here at USEO? The answer is simple: we’ve got the two characteristics needed to take TikTok by storm. Our creativity levels ensure you’ll always be putting out fresh, entertaining, and ultimately traffic-driving content, plus our traditional marketing skills allow us to add that touch of professionalism and nous to proceedings that upstart TikTok marketers perhaps haven’t figured out yet.
We also like to make things easy for you. Don’t expect calls at 2am asking you ridiculous opinions, and don’t expect constant praise-seeking. You’ve got a job to do, and we’ll leave you be, cranking out top-notch content for your TikTok ad campaign Dubai without any need for input – unless, of course, you’ve got a great idea and can’t resist letting us know! But we’ll also make sure you’re always in the loop, with updates on performance sent regularly. Oh, one more thing: we’re also really nice, so you’ll love working with us.
TikTok is here to stay, and whether you love it or hate it, you should strongly consider using it as a marketing tool – especially if your product or service targets the younger demographic. And we’re the people with the marketing savvy and social media knowledge to take over your TikTok marketing and push your business forward, with innovative and creative TikToks driving visitors to your website. Want to find out more? Just call us today on +971 4 442 6518 or email us at info@useo.ae.